This is an APP that can know your personal health report through the instrument, including your healthy age, stress, moisture, and other indicators, and improve health through regular monitoring. However, since the device can only be measured once a week, the user is easy to measure regularly. Therefore we found out the problem and brought our solutions.
Process
1. First of all, the layout of this APP is not very easy to read, so we adjusted the UI of APP 2. We added a ranking score function for the APP's health report, so that users could compare their score to other users to increase the usage of all. 3. Designed more health improvement features such as exercise challenge, health chatbot, diet receipt and health news.
Interface Adjument
Under the limited outsourcing budget, we made the following adjustments: • The color ratio of the original interface was too low at 1.41, so we increase the color contrast of it • Made guidelines for the app, including color font size and patterns of APP.
Removed the gray background of the indicator to increase the readability. • Made the layout consistent with different devices.
Before
After
Add Ranking page
The original healthy age is not ranked, we can increase the ranking of healthy age and share it in order to promote this APP. The Congratulations page of the ranking shows your health age compared to your age.
The following is the new age ranking congratulation page and ranking page. Congratulations page: displayed when the measurement result exceeds 70% of users
Congratulations page: Shows the measurement health age is x years younger or older than your age.
Ranking page:
Increasing product usage rate.
This product had a big problem of usage, that is it can only be measured once a week. This caused users to stop measuring after a few times. In order to solve the problem, we came up with solutions below. 1. The product is a low-frequency usage,iIn order to increase the use rate of the product, we must create high-frequency user behavior. Therefore, we proposed the following features: the ranking list and the creating health task. Using task and rank let users engage the apps more to increase product usage rate. 2. We added chatbots feature in the app to answer user’s health questions. 3. Collect articles that users are interested in and push them useful information.
